Articles
“Yes, but… “The Guaranteed Way to Stay Dissatisfied
“Yes, but…..” was a phrase I often came across when I was doing my General Practice training. It occurred in the context of counselling the large number of our patients who have intractable health and social problems caused by poor medical and / or lifestyle habits....
Social Media – read this BEFORE you start!
If you are considering embarking on Social Media Marketing i.e. a Facebook Business Page page or a Twitter account for your practice - make sure you have considered all the following issues: Do you have a clearly defined Mission and Goals? Why are you doing this,...
Protected: 5 Steps to Autopilot Your Social Media
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Protected: Economics 101: How to Get Your Pricing Right
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Failure To Launch
If you've come this far, great. Well done! You've selected your niche. You've done all the study, attended clinical courses, even treated a few patients within your current clinical setting. All this was relatively easy and familiar and unthreatening. You've even...
Selecting My Niche – FAQs
Q: What Niche should I Sub Specialise In? A : Only you can answer this. But let me give you some common pointers to selecting your Niche. Will I Enjoy The Medicine? The most important thing is that this is something you should enjoy and be suited to. Simply speaking,...
