Failure To Launch

Failure To Launch

If you’ve come this far, great. Well done! You’ve selected your niche. You’ve done all the study, attended clinical courses, even treated a few patients within your current clinical setting. All this was relatively easy and familiar and unthreatening. You’ve even played around with business plans, website designs and logos. Now its time to assemble a business and monetise all this knowledge, effort and time. Its time for the rubber to hit the road. It is at this point that some of you will get cold feet. Because, suddenly, its time to get real. The rest of the world can pass judgement on your project. And you’re scared. And afraid to be embarrassed in public. And you don’t like not being in control. Because you are used to being in control. This is the point where you may fail to launch. You may be tempted to delay. You’re not ready. There is more studying to do. This another course to do before you’ll be ready. Maybe an update or tweak to your business plan. And numerous other reasons as to why you should delay and not get started. Dont. Please don’t not get started. Don’t delay, procrastinate or allow yourself to get distracted. Here’s the point. You must know that you’ll never be completely ready. The traffic lights will never be all green

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Cash Down Time – That Moment When You Start Burning Money…..

Cash Down Time – That Moment When You Start Burning Money…..

When you are thinking of starting your business you’ll come across what I call “the Big Expense Cash Down Moments”. Economists have a more elegant term for this –  fixed start up expenses. These large, one off (and recurring) expenses are going to  bring you short term stress and heartburn, and act as a mental and  financial barrier to ever starting. But never fear, there is a  silver lining – one very large protective advantage to your business – in the longer term. What are these Big Expense Cash Down events? Premises, Staff , Equipment, Marketing, Insurances, Professional Fees  etc etc. When you start, you will need premises of some sort. You’ll need essential equipment – often expensive- of some sort. You’ll need professional advice – accountants, legal, web design and marketing. And finally you’ll need  staff – receptionists, a manager and maybe a nurse to assist you. All these cost money – up front. Furthermore, many cannot be split in two small fractions. You usually cannot hire half a dedicated manager, design half a website, buy half a piece of essential equipment or rent half your ideal premises. This is financially stressful because, when starting out on your own, you may have no patient list, no income and you are suddenly looking down the barrel of large one-off and ongoing

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