Why Do You Need a Niche?
FOCUS, EXCELLENCE AND MASTERY.
It is just so much easier to achieve this if you focus on a narrow branch of medicine.
Specialists almost always trump Generalists in prestige, job satisfaction, pricing power and income.
If you are a General Practitioner / Family Medicine Doctor, this does not mean that you have to change your entire working week.
You can practise in your medical niche for just a few hours a week, or a couple of days per week.
This may eventually evolve into a full time lucrative medical career, but initially, a part time niche is just fine.
Remember, if you wish to create a lucrative medical sideline, you WILL need to NICHE DOWN and SPECIALIZE.
Selecting A Niche - The Basics
Don’t worry if you have no idea of what niche to choose.
Our Niche Selector Checklist will guide you Step by Step to one that suits your Personality, Aptitudes, and Financial goals.
For your Ideal Niche, Ask Yourself 3 Questions:
Q1: Is This Me?
Q2: Is This Commercially Viable?
Q3: Is This Professionally Viable?
Already have a Niche?
If you already have your niche, congratulations . Now run it through this checklist anyway. You will find a ways of optimising it for business launch. You may even end up changing your niche to a more suitable or lucrative one.
Still No Idea?
If you still have no idea what to specialise in, there is no need to e invent the wheel . We have researched and analysed what works in the real commercial medical world. Download our article: “10 Well-Proven Medical Niches that you can pick “Off-the-Shelf”.
Now remember, you don’t have to create the world’s biggest business right from the start.
Simply select a niche that you can start within your current medical practice.
You don’t have to move anywhere, re invent anything or do anything stressful just yet.
All you need to do is focus on a narrow branch of medicine that you are going to enjoy, and become excellent at it.
Need more inspiration? Read through the articles below…..
The Biggest Entry Barrier to a Successful Niche Practice
A quick Multiple-Choice question for those of you who are feeling overwhelmed at the idea of setting up your own private medicine niche. Please answer the following question. Q: For anyone intending to set up their own private niche medicine clinic, what would most... read more
“Yes, but… “The Guaranteed Way to Stay Dissatisfied
“Yes, but…..” was a phrase I often came across when I was doing my General Practice training. It occurred in the context of counselling the large number of our patients who have intractable health and social problems caused by poor medical and / or lifestyle habits.... read more
Selecting My Niche – FAQs
Q: What Niche should I Sub Specialise In? A : Only you can answer this. But let me give you some common pointers to selecting your Niche. Will I Enjoy The Medicine? The most important thing is that this is something you should enjoy and be suited to. Simply speaking,... read more
Think Long, But Get Going
As an entrepreneurial doctor starting out, you face a few challenging choices. Firstly what is my ideal medical niche? Secondly how do I position myself in terms of products/ services,pricing and image . And finally where shall I practice, and is my current location... read more
How Far Can All This Entrepreneurial Stuff Take Me?
“Where will all this take me? This is a question I often get asked by budding medical entrepreneurs. My answer is – how long is a piece of string? In other words, where do you want this to take you? And how far do you want to go? When they appear... read more