by Brian D'Souza | Jun 28, 2015 | My Niche, Success with Sanity
“Yes, but…..” was a phrase I often came across when I was doing my General Practice training. It occurred in the context of counselling the large number of our patients who have intractable health and social problems caused by poor medical and / or lifestyle habits....
by Brian D'Souza | Jun 27, 2015 | My Marketing Machine
If you are considering embarking on Social Media Marketing i.e. a Facebook Business Page page or a Twitter account for your practice – make sure you have considered all the following issues: Do you have a clearly defined Mission and Goals? Why are you doing...
by Brian D'Souza | Jun 27, 2015 | My Marketing Machine
One of the more common comments I get from doctors when advising a social media presence is – “I’m just too bloody busy to post to Facebook, I don’t know anything about it, and how could I possibly create new posts regularly? These doctors have...
by Brian D'Souza | Jun 25, 2015 | My Business
Working Out Your Optimum Market Position in The Pricing Spectrum. When it is time to decide on your positioning, you will also determine your pricing. So, where you want sit along the pricing chain? Firstly, you need to understand how your Pricing affects Profit,...
by Brian D'Souza | Jun 21, 2015 | My Business
If you’ve come this far, great. Well done! You’ve selected your niche. You’ve done all the study, attended clinical courses, even treated a few patients within your current clinical setting. All this was relatively easy and familiar and...
by Brian D'Souza | Jun 20, 2015 | My Niche
Q: What Niche should I Sub Specialise In? A : Only you can answer this. But let me give you some common pointers to selecting your Niche. Will I Enjoy The Medicine? The most important thing is that this is something you should enjoy and be suited to. Simply speaking,...
