Articles

Think Long, But Get Going

As an entrepreneurial doctor starting out, you face a few challenging choices. Firstly what is my ideal medical niche? Secondly how do I position myself in terms of products/ services,pricing and image . And finally where shall I practice, and is my current location...

Protected: A Partner to Hold My Hand…?

Going into business is a scary process. And one that we doctors are not particularly used to or trained to deal with.  Any medical course that trains you in any niche of medicine will still leave you with an enormous skills gap between the end of that clinical...

The 12 Commandments of Marketing

This is one of the easier articles I will have to write. Why? Because it is based directly upon the work of the late great Jay Conrad Levinson, from his seminal marketing work “Guerilla Marketing”. I remember picking this book up in an airport bookshop in...
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