A quick Multiple-Choice question for those of you who are feeling overwhelmed at the idea of setting up your own private medicine niche. Please answer the following question. Q: For anyone intending to set up their own private niche medicine clinic, what would most difficult part of the project? Selecting a Niche Finding Premises Appointing Staff. Putting together a Website. Putting together a Clinical Program. Online advertising. Getting paying patients. All of the above. The correct answer is: None of the above. The most difficult part is : Going to school and studying very hard for years on end, getting into medical school, surviving year one and year two exams, surviving the clinical years and final exams, internship and fellowships. That is the incredibly hard part, all of which you have already done. The other “barriers” listed above are much easier and quicker to overcome. Any non medical entepreneur who came into competition with you would give their right arm to gain what you already have under your belt. The knowledge, the experience, the pedigree, the credibility, and the accumulated goodwill which comes with your professional qualification. To have all these hard yards already done, which cannot be bought off the shelf, which cannot be fast tracked, which cannot be transferred and which cannot be backdated. So, when someone asks you “Who are
Before writing your website content, it’s a good idea to learn about Google Keywords, and determine which apply to your business niche and your website. What are Google Keywords? Keywords are the words and the phrases that are commonly used by people who are searching for your particular service on Google. This post is about is how you find out what your Google Keywords are, and how to use them. Keywords are one aspect of Search Engine Optimisation (SEO), which help your website appear higher in the search rankings. You will also need to know what Keywords are relevant to your niche because these are precisely the same words and phrases you will be “buying” when you utilise Google Adwords (Google’s paid advertising service). Firstly, you will need to create and sign on to an account with Google, and learn how to use its Keyword search function. Use these links to Google’s tutorials on how to use the Keyword search function: https://adwords.google.com/KeywordPlanner https://support.google.com/adwords/answer/2999770?hl=en Whilst you are there, also bookmark this tutorial on Google Adwords for future reference: http://www.google.com.au/adwords/onlineclassroom/ Once you know what your Keywords and Keyphrases are, keep them in mind when writing your content. Use the words and phrases, where appropriate, within your text, within your headlines and on your picture captions. However, beware of “keyword stuffing”. Google’s latest
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About 20 years ago, when I was a mad keen follower of soccer, George Weah, the Liberian International, was European and World Footballer of the Year with the all conquering AC Milan Football Club. I remember reading that Liberia was about to play a neighbouring West African country – Ghana – I think, in the next few days in the African Cup of Nations tournament. I assumed that Liberia, with the World Footballer of the Year in their team, would comfortably win. So it was with some surprise that a few days later I read in the papers that Liberia had lost by a whopping margin- about 10 -1 I think… Now, what the hell does this recollection of an an obscure West African soccer international match from 20 years ago have anything to do with your career or this blog? The answer is that business, rather like soccer, is a team sport. And regardless of how brilliant one individual is, if the rest of the team is not up to scratch, the team is going nowhere. Liberia may have had the World Footballer of the Year in their ranks, but the rest of the team must have been very much sub par. Their opponents probably had an entire team of averagely good journeyman professionals, who as a team proved
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