If you are reading this blog, I’m assuming that you’re at least somewhat dissatisfied with your current medical career. It is likely that you want to be earning a bit more, working a bit less, and have at least a bit more freedom from external controlling factors such as your job, your manager or your health system. In order to move from this position, you must give yourself “Permission to Fail”. What exactly does this mean? Well, as a doctor, wherever you are, you will almost certainly be a reasonably successful member of society. You will also have strong pressures -peer pressures, family pressures and societal pressures – to not rock the boat too much. In other words to maintain the status quo. To move from this point you have to give yourself permission to try, permission to fail, and, as a consequence, permission to succeed…. So, say to yourself: “I give myself the following permissions….” I give myself Permission to be Different from my peers, strike out in a new direction and do so in that way that is visible to all. Oh, for sure, initially I can plan, plot and strategise in the privacy of my home. But sooner or later, I will have to let the whole wide world know what I am planning and expose myself
“Yes, but…..” was a phrase I often came across when I was doing my General Practice training. It occurred in the context of counselling the large number of our patients who have intractable health and social problems caused by poor medical and / or lifestyle habits. We all have patients with poor eating habits, obesity, lack of exercise, gambling, alcohol excess or drug addiction. Invariably, as an inexperienced trainee doctor, when I tried to counsel these patients and advise them, things would proceed as follows: I would give them a long soliloquy on how they could improve their problem, giving them specific pieces of advice and a plan. During this one way communication the patient would sit arms crossed watching me somewhat disdainfully. When I finished, they would respond with a “Yes…. but…..”. In fact what they would say was “Yes, doctor, that is a great plan….But, Dr it won’t work because of this …………….”. Then they would continue to look at me in silence, with arms still crossed, with the implied message : “You tried once, but that was not good enough. Try again doctor and see if you can come up with a better idea. You are the doctor and you have to do this, its your job, not mine. I am just going to sit here waiting,
If you are considering embarking on Social Media Marketing i.e. a Facebook Business Page page or a Twitter account for your practice – make sure you have considered all the following issues: Do you have a clearly defined Mission and Goals? Why are you doing this, what do you hope to accomplish, and how will you achieve this? Do you understand where Social Media Marketing fits into your Client Acquisition Funnel? What are going to be your Social Media Channels – Facebook? Google Plus? Twitter? Instagram? Are you sure your target clientele is present in that particular Social Media channel in sufficient numbers to justify the effort of setting up and maintaining this channel? What is your Content Strategy? What is your message, how will you deliver it and how often will you be posting? Have you defined your Content Categories? Have you set up a Content Timetable? Are you familiar with content scheduling systems such as Hootsuite? Are you familiar with Social Media Advertising, Promoted Posts etc in your selected channels? What is Your Budget for these paid promotions? How will you be measuring the cost- effectiveness of these promotions? Do you realize that Social Media is a two-way conversation, which requires regular monitoring and responses to comments, queries and feedback (especially negative feedback!) Have you selected a member
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There is no excerpt because this is a protected post.
