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10 Deadly Mistakes to Avoid on Your Medical Entrepreneurship Journey
Taking the Plunge About 10 years ago I found myself in a career cul de sac. Not quite a dead end, but treading water. In other words bored, unfulfilled and frustrated. I wanted to be earning more money, working less, be less controlled by the authorities, and have...
Think Long, But Get Going
As an entrepreneurial doctor starting out, you face a few challenging choices. Firstly what is my ideal medical niche? Secondly how do I position myself in terms of products/ services,pricing and image . And finally where shall I practice, and is my current location...
Cash Down Time – That Moment When You Start Burning Money…..
When you are thinking of starting your business you'll come across what I call "the Big Expense Cash Down Moments". Economists have a more elegant term for this - fixed start up expenses. These large, one off (and recurring) expenses are going to bring you short...
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The 12 Commandments of Marketing
This is one of the easier articles I will have to write. Why? Because it is based directly upon the work of the late great Jay Conrad Levinson, from his seminal marketing work "Guerilla Marketing". I remember picking this book up in an airport bookshop in the 90s, and...
