Before writing your website content, it’s a good idea to learn about Google Keywords, and determine which apply to your business niche and your website. What are Google Keywords? Keywords are the words and the phrases that are commonly used by people who are searching for your particular service on Google. This post is about is how you find out what your Google Keywords are, and how to use them. Keywords are one aspect of Search Engine Optimisation (SEO), which help your website appear higher in the search rankings. You will also need to know what Keywords are relevant to your niche because these are precisely the same words and phrases you will be “buying” when you utilise Google Adwords (Google’s paid advertising service). Firstly, you will need to create and sign on to an account with Google, and learn how to use its Keyword search function. Use these links to Google’s tutorials on how to use the Keyword search function: https://adwords.google.com/KeywordPlanner https://support.google.com/adwords/answer/2999770?hl=en Whilst you are there, also bookmark this tutorial on Google Adwords for future reference: http://www.google.com.au/adwords/onlineclassroom/ Once you know what your Keywords and Keyphrases are, keep them in mind when writing your content. Use the words and phrases, where appropriate, within your text, within your headlines and on your picture captions. However, beware of “keyword stuffing”. Google’s latest
If you are considering embarking on Social Media Marketing i.e. a Facebook Business Page page or a Twitter account for your practice – make sure you have considered all the following issues: Do you have a clearly defined Mission and Goals? Why are you doing this, what do you hope to accomplish, and how will you achieve this? Do you understand where Social Media Marketing fits into your Client Acquisition Funnel? What are going to be your Social Media Channels – Facebook? Google Plus? Twitter? Instagram? Are you sure your target clientele is present in that particular Social Media channel in sufficient numbers to justify the effort of setting up and maintaining this channel? What is your Content Strategy? What is your message, how will you deliver it and how often will you be posting? Have you defined your Content Categories? Have you set up a Content Timetable? Are you familiar with content scheduling systems such as Hootsuite? Are you familiar with Social Media Advertising, Promoted Posts etc in your selected channels? What is Your Budget for these paid promotions? How will you be measuring the cost- effectiveness of these promotions? Do you realize that Social Media is a two-way conversation, which requires regular monitoring and responses to comments, queries and feedback (especially negative feedback!) Have you selected a member
There is no excerpt because this is a protected post.
There is no excerpt because this is a protected post.
This is one of the easier articles I will have to write. Why? Because it is based directly upon the work of the late great Jay Conrad Levinson, from his seminal marketing work “Guerilla Marketing”. I remember picking this book up in an airport bookshop in the 90s, and being immediately absorbed into it. It was only later that I realised that this was already considered a classic in the making, and the 20 years since have cemented its status as a marketing great. Levinson started this book with all 12 commandments listed right at the start – to quote him directly- “so as not to keep you in suspense anymore, I’ll give you all 12 of these commandments upfront”. So I will do the same. Verbatim, here they are. Full credit to the brilliant Jay Conrad Levinson for this. COMMITMENT: You should know that a mediocre marketing program with commitment will always prove more profitable than a brilliant marketing program without commitment. Commitment makes it happen. INVESTMENT: Marketing is not an expense, but an investment — the best investment available to your business today — if you do it right. With guerrilla marketing to guide you, you’ll be doing it right. CONSISTENT: It takes a while for prospects to trust you and if you change your marketing, media, and
There is no excerpt because this is a protected post.
